One of the most important strategies of any digital marketing plan is search engine optimization or SEO. If you have mastered the artistry of creating effective SEO content on your website, then you should find yourself to be decently placed on search engines. But, when people type in a keyword or phrase does your website place on the first page of search engines? And, more importantly, is the website for your company on the first page of Google?

Google is one of the—if not the most—frequently used search engines in the world, and as such, it is important that your website is as high up in the search results as possible. The rise and fall of companies in the search results largely contribute to their growth and success. If you are still not convinced of the significance of search engine ranking, below are three reasons why being found on the first page of Google is important to your business.

Increased website traffic

Consumers in their simplest form will often opt for whatever is the quick and simplest method. With this in mind, you can garner that if your website is in the top 10 on Google’s search engine results that your website will experience more traffic than other websites that rank lower. The more visible your website is on a search engine the more traffic it will experience, which will create more exposure for your products and services.

Increased business legitimacy

If your website is listed on top of a search engine, then it is usually regarded with more legitimacy and trust from the normal consumer. If a consumer has had to search through several pages to find your website then they may regard it as a website that is shady and probably not all that trustworthy. The better your ranking on a search engine result page, the more authenticity consumers will regard your website, business, and brand with.

Improved website content

Search engines, especially Google, will often update their algorithms when it comes to how they regard a website and its SEO content. They often create these updates to weed-out shadier websites and help promote the websites that have put greater effort and content into their website. Whether it is through a blog or other form of SEO content, ensuring that your website is up-to-date with every new Google change and that your website has quality content, will go far in ensuring your website is on the top of Google’s search engine results page.

Creating quality SEO content and rising in the ranks of search engine websites such as Google is only half the battle. The other half is ensuring that you stay at the top of the results, which can prove to be a daunting task if you have strong competitors with a solid online presence. If you wish to improve your Google search engine results in page ranking, then visit the website for Emerging Media today!