Building a Marketing Engine That Produces Desired Results

Apr 11, 2021 | Marketing Tips, Online marketing

In today’s world, the marketing efforts a company puts into making itself known often play a crucial role in its success or failure. Besides, with technology evolving at a rapid pace, keeping up with shifts in the marketing world might seem daunting to most. This is why the need to build an effective marketing engine now is more crucial than ever before.

What is a Marketing Engine?

You may think of a marketing engine as a process that oversees all your marketing efforts and converts them into fuel that helps propel your business forward. Marketing activities, in essence, function as input for the engine.

Depending on the size and scale of your business, its marketing engine might include online and offline marketing, advertising, promotional campaigns, sponsorships, events, and public relations. Tools that marketers can use to do their job and measure results serve as the engine’s core. These can include CRMs, analytics, testing, researches, surveys, and even automation.

When put to use together systematically, the tools of a marketing engine tend to produce desired results.

Tools of the Trade

If you’re hoping to build a marketing engine that produces desired results, you need access to four crucial technological components.

A Website

Your business’ website serves as its online marketing backbone. You need to use it to build engagement with your target audience, while also encouraging it to take action. Even if you plan to start small, make sure you look for a scalable solution that allows you to create and add new content regularly.

A CRM System

A Customer Relationship Management (CRM) system gives you easy means to store and access all customer-related data. Using a CRM also gives you a simple way to classify or segregate customers based on different parameters.

An Automation Tool

Marketing automation tools give businesses the ability to manage campaigns as well as track responses. These tools are also capable of determining best possible times to call prospects based on behavioral analytics.


There is no fixed path to marketing success, which is why an ongoing evaluation of efforts becomes necessary. All the marketing tools you use should rely on some form of in-built or added analytics mechanism so you get a clear indication of results. At the end of the day, you need to analyze and measure all the data you get.

How To Build a Marketing Engine That Delivers?

The basic premise of building a marketing engine is to create a path that fosters ongoing engagement with your customers and target audience alike. You do this by providing useful and relevant information in a timely manner, while also encouraging conversations.

The Role of a Website

More often than not, the main component of a marketing engine is a website. While your website needs to provide all possible information about your business and its products or services, it also needs to make the most of search engine optimization (SEO) techniques. With a good website in place, you need to keep posting content that resonates with your readers. Blogging gives you an easy way to do this, and it also helps with search engine ranking.

Social Media

Social media marketing plays an important role in the digital marketing plan of just about every business. This is because an increasing number of people now turn to social media not just to look for shopping-related information, but also to make decisions.

Other Parts of the Engine

Aspects such as email marketing, pay-per-click (PPC) advertising, and social media advertising might warrant your attention at some stage. Using automation tools to schedule social media posts and email blasts can make the running of your marketing engine smoother. Larger business might even benefit by running live promotional campaigns and organizing events.


Your marketing engine can only be as good as the results it produces. This is why you need to include analytics at every step of the way. Once you know what’s working for your business and what’s not, you get to make suitable changes based on all the data you collect over time.

While you might want your marketing engine to run at full throttle at all times, know that it might need several shifts in gears over time.

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