How to Hire a Web Consultant

Jul 10, 2020 | Brand development, Business advice, Marketing Tips, Online marketing

What to look for in a great web consultant for your startup

A web consultant is someone who designs webpages, maintains web activity and relevance, creates marketing strategies through SEO tactics, and boosts brand recognition. A web consultant can also create pay per click or pay per view advertisements to gain more web traffic and strengthen a company’s website through adjustments and improvements. Many businesses decide to hire a web consultant to do tasks that may take them a long time or to make their business more efficient. Web consultants can be invaluable for a company, which is why many decide to have one on retainer. This means that the web consultant is always on call for a business to update their website and take care of any web-related duties. That being said, technology-based jobs are very popular now, which makes it a little more difficult to find the right web consultant to hire.

Make a List of Important Objectives

Before hiring a web consultant, make a list of what is most important to you for your business. Ask yourself what your goal is. If you want a high traffic social media account, tell your potential web consultant that you would like constant updates made to Twitter or Facebook. If you would rather all customers be directed to your website, make sure your web consultant puts many details and features on your webpage. No matter what your preference is, have it written down before you interview potential web consultants. That way you won’t have to try to explain what you want on the spot. It is better to be over prepared than not prepared at all.

Stick to a Budget

This is important especially for companies who wish to have a web consultant on retainer. You should know what your business would allow you to spend, as well as how much the web consultant charges. If it is out of your price range, don’t try to negotiate. There will be someone out there who can do what you want within your price range. It may take some searching, but if you are stuck, ask friends or networking colleagues if they have a web consultant they like to use. If he or she has a good reputation, you should give them a call.

Find Someone with Experience

Whether you are a part of a small business or a big corporation, your web consultant should reflect your image onto your website and social media account. Hire someone who has a few years of experience under his or her belt. Without the experience factor, your website may stay in bad shape. Just because you like the way someone acts or talks during the interview does not always mean they are qualified for the job. You can always ask to see some previous work they have done, which is almost like having him or her share their online portfolio with you.


For experts in web design, video creation, and online marketing, goes to Emerging Media Partners’ website. You can find a list of services by group. Hiring a web consultant can help your business grow, so don’t hesitate to get started today.

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