How can we improve the aesthetic and appeal to diverse billion dollar capital sources?
EMP worked hand in hand with the founders to develop a unique and attractive web experience for JM while also building out all of their back-end technologies to better manage customers, projects and new business generated from a national marketing campaign.
Bank Build Group was continuously growing, improving their response time, optimizing their operations and scaling to handle a huge volume of transactions. At the same time, their product interface was outdated, full of UX problems and visually unappealing.
Communicating and designing a more user-friendly product
Making it easy for investment dollars
The JM team gave us access to valuable user feedback and potential improvements, which allowed us to empathize with their users and provide solutions for the biggest pain points.
We redesigned the whole experience for BBG, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the web app and identified the added value from the getgo.