Have you heard of Google’s Mobilegeddon? It’s happening and if you are a business owner or rely on your website for traffic, you are going to be impacted. Yes, you may be frustrated with the seemingly endless updates and changes the search engine continues to make. However, this one is a big deal. Do you have a mobile web site? If you are unsure or your web design does not accommodate those people who are using it from mobile devices, it is time to do something about it before this upgrade to the Google algorithm makes an impact you don’t want to see happen.
What Is Mobile Web Design?
Website design is the process of building a website. It is the background tools and resources used to create an effective site so that people who visit your site can easily see it and take advantage of it. Most of the time, websites (especially those created more than a few years ago) are designed for the pc or laptop user. They have a large screen and a mouse in hand to navigate through them. If the website user wants to buy services, that is easy enough to do. Picking up the phone and calling to place an order or get more information is also very easy to do. However, this does not work in the same way on mobile devices.
Mobile devices, such as smartphones and tablets, have become the way to go when it comes to traveling – no matter if you are going to the bus stop to pick up the kids or heading out on a long road trip for business. Web sites, though, do not always adjust well to fit those much smaller screens. And, have you ever tried to search for a pen so you could write down a phone number of a location you need to call from the website so that you can move back out to dial it on your phone? It is not easy to do. With a mobile web design, though, your visitors can easily move from one page to the next on their mobile device and your website looks great and functions to meet their needs.
So, Why Does It Matter To You?
Google has made it clear that this is the way of the future. It wants websites to look and perform at their best level in order to be ranked high in the search engines. In order for this to be possible, your website needs to be mobile-friendly. Google is likely to rank your website lower in the search engine results pages if you do not have a mobile-friendly design. That’s the bottom line that you have to focus on.
The good news is that it does not have to be hard to get your site up to speed. With the help of the right website design team, you can have the site ready to go in no time. It’s a key component of your online marketing and needs to be taken care of before upgrades happen.